Blue Mountain Arts hired us to upgrade the look of their product catalog. Previously, they had produced their catalogs in-house using their greeting card designers but now wanted a more professionally designed catalog. The previous catalog looked a bit like a greeting card itself with a lot going on visually. We suggested making the catalog design simpler so the artwork of the greeting cards stood out more. We still wanted to give it that hand-crafted feel since Blue Mountain Arts is known for its hand-crafted greeting cards and accessories. The client was very pleased with the result.