North Carolina Farms hired us to upgrade the look of their catalog. Previously, they had produced their catalogs in-house which took up a great deal of their time and the final product didn’t look professional. They wanted a catalog that accurately represented the quality of their product. So we created a grid layout that would be flexible, yet fit the many product photos they needed to show. For the small photos showing individual plant varieties, we created a square with two rounded corners to mirror the shapes used in their logo. The end result was a logical, elegant display of their product that is consistent with the quality they provide their customers. They were very pleased and stated “this is the first time we’re actually excited to be at the trade show now that we have such a beautiful catalog to show”.